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How HR Soft Skills Influence Business Growth

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Smart Financial Tips Every Young Adult Should Know
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The Intelligence Advantage of AI and Data in HR

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India Inflation May Hit 4% in April on Food Prices

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India LPG Demand Drops 16% in April Crisis Impact

In this insightful podcast episode, we had the opportunity to speak with Priyesh Sethi, a seasoned marketing leader driving strategic growth for Tally Solutions across the GCC region. With more than 13 years of experience in regional marketing, Priyesh shared valuable perspectives on building scalable marketing ecosystems, driving digital transformation, and aligning marketing with measurable business outcomes in one of the world’s most dynamic business landscapes.

The conversation explored Priyesh’s professional journey and the milestones that shaped his leadership approach, including recognitions such as “Marketing Champion” and “Role Model in Marketing.” He discussed how these achievements reflect his focus on innovation, consistency, and performance-driven marketing strategies.

A key highlight of the discussion was his experience in building the GCC marketing function from the ground up. Priyesh provided an in-depth look into the foundational strategies that helped establish a strong regional presence for Tally Solutions, along with the challenges of navigating diverse GCC markets while maintaining a unified brand identity.

The podcast also covered the evolution of digital marketing across the MENA region, where Priyesh shared insights into scaling SEO performance, building a region-specific digital ecosystem, and leveraging data-driven strategies to enhance customer engagement and lead generation. He emphasized the growing importance of organic growth, localized campaigns, and digital-first experiences in today’s competitive business environment.

https://www.youtube.com/watch?v=D8HjdSokXyM&t=68s

About Priyesh Sethi

About Tally Solutions

Priyesh Sethi is an experienced marketing leader driving strategic growth across the GCC and MENA regions for Tally Solutions. With expertise in digital marketing, SEO, lead generation, brand strategy, and regional expansion, he has played a key role in building the company’s GCC marketing function, scaling digital presence, and leading impactful initiatives including Saudi Arabia’s e-invoicing launch and major industry events like GITEX Global.

Tally Solutions is a leading business management software company founded in 1986 and headquartered in Bengaluru, serving over 2.7 million businesses across 100+ countries with accounting, payroll, inventory, and compliance solutions. Its flagship product, TallyPrime, is tailored for GCC businesses with features including VAT compliance, e-invoicing, and Arabic language support, while its regional headquarters in Dubai drives growth and innovation across the Middle East.

Infoproseries
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Blogs

News

Podcast

Podcast With Priyesh Sethi: GCC Marketing Strategy, AI, SEO & Brand Growth at Tally Solutions

Human Resource

The Intelligence Advantage of AI and Data in HR

Human Resource

How HR Soft Skills Influence Business Growth

Finance

India Inflation May Hit 4% in April on Food Prices

Human Resource

How HR Soft Skills Influence Business Growth

Finance

Asia Economy Under Stress Amid Energy Crisis

Information Technology

Power BI AI Fails Without Solid Architecture Guide

Finance

Smart Financial Tips Every Young Adult Should Know

Human Resource

The Intelligence Advantage of AI and Data in HR

Finance

India Inflation May Hit 4% in April on Food Prices

Information Technology

Elon Musk Trial Puts OpenAI Co Founder Under Scrutiny

Finance

India LPG Demand Drops 16% in April Crisis Impact

Podcast With Priyesh Sethi: GCC Marketing Strategy, AI, SEO & Brand Growth at Tally Solutions

Adminbus scott
May 12, 2026
3 min read
119

In this insightful podcast episode, we had the opportunity to speak with Priyesh Sethi, a seasoned marketing leader driving strategic growth for Tally Solutions across... Details

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