The advent of ChatGPT in late 2022 ignited the Generative AI era, leading to a rapid surge in AI solutions and raising complex questions for agency leaders. Excitement over AI’s potential is tempered by concerns around staff development, client expectations, and market competition.
Forsta explores how agencies can navigate these issues by adopting five key principles for AI integration. Plus, they offer you practical strategies for leveraging AI to enhance efficiency across business operations, research design, and data collection—providing actionable steps to ensure AI is an enabler of success, not disruption.
Download The Research Agency’s AI Efficiency Playbook Whitepaper